Zipcar plans to accelerate expansion
CAMBRIDGE, Mass. After nearly seven years of getting strangers to rent cars for a few hours at a time, Zipcar Inc. said it believes it has the know-how to leap beyond its customer base of tech-savvy 20- and 30-somethings in big U.S. cities.
The car-sharing service announced Tuesday that it's revamping its reservation and fleet management systems moves Zipcar is taking to support expansion into Europe and other new markets beyond the 13 states and Canadian provinces where it now operates.
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