Zipcar plans to accelerate expansion
CAMBRIDGE, Mass. — After nearly seven years of getting strangers to rent cars for a few hours at a time, Zipcar Inc. said it believes it has the know-how to leap beyond its customer base of tech-savvy 20- and 30-somethings in big U.S. cities.
The car-sharing service announced Tuesday that it's revamping its reservation and fleet management systems — moves Zipcar is taking to support expansion into Europe and other new markets beyond the 13 states and Canadian provinces where it now operates.
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