Friday, May 25, 2007

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Insurer Rx: Kind doctors

An upstart Iowa-based medical malpractice insurer is quizzing physicians on their bedside manners in hopes that a little kindness will create a fewer legal problems for its policyholders.

When United Medical Liability Insurance Co. began business mid-2005, President and Chief Executive James Krist, 48, said that he wanted to develop a malpractice carrier that is attuned to the physicians in Iowa. He didn't want a company that was issuing policies to Iowa physicians the same way it might to caregivers in Florida or California.

"We don't think there's a lot of bad medicine in this state," Krist said. "We have good physicians. And good results."

Building an insurer from the ground up gave United Medical a fresh chance to look at the way risks might be reduced.

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